Contextual Coaching is a direct, clear, and efficient process to enable the client to achieve his desired result by subtly producing a change in context. As the client’s thinking shifts to a cogent context for the work, problems turn into technicalities that are easily resolved or become insignificant. The client’s new mental construct makes it possible for him to elegantly surpass the limits embedded in the dysfunctional context.
The creation of the possibility for new thoughts – and consequently new actions – is paramount. While the Contextual Coach shapes the framework in which fresh thoughts can emerge in place of ineffective ones, the ultimate power and responsibility for effective change remains with the client.
Contextual Coaching is more than a technique. It is also a kinesis, a movement towards the goal that occurs as the client lets go of assumptions and attitudes that cloud his ability to see a way to achieve his goal. Unexamined thoughts that impeded the process come to light and are exchanged for useful hypotheses.
The Contextual Coach always works with the basic assumption that the client has all the resources within him to achieve the desired goals. The client himself does not make this assumption initially. Through the coaching process, the client progressively brings forth this realization as he gets closer to the clarity about how he can achieve his goal.
Thus, Contextual Coaching is clearly distinct from consulting. A consultant is expected to be more knowledgeable in the area of concern than the client. The Contextual Coach, on the other hand, works with the client’s expertise to loosen the context in which it is restricted and shift it into a context in which it can flourish. The consultant transfers information; the Contextual Coach transforms the information’s framework towards success.
The hallmark of the Contextual Coach is her unwavering commitment to the client’s ability to reach his goal. She takes full responsibility for the creation of a context in which the client can use his abilities successfully. She is oriented by a commitment to results, rather than by adherence to a method or a theory. Using theory and technique as tools rather than ends in themselves, she works creatively to produce results that are outstanding and astonishing.
Contextual Coaching is fast and efficient, as it allows the client to quickly see the notions or ideas that have prevented him from achieving the goal and replace them with effective strategies to achieve his goal.
Contextual Coaching is being practiced in the USA since the 1980’s and is continuously refined. It is rapidly gaining recognition in Europe as the coaching modality that swiftly and efficiently creates elegant solutions to clients’ problems. The Certified Contextual Coach is guided by his expert knowledge and experience, his professionalism, and the three basic tenets of freedom, responsibility, and ethics.